We try hard not to judge other people by their outlook, but it seems to be a mission impossible. The same is true about the business as well. We tend to look at what we see and by the cover

The post Benefits of Consistent Visual Branding appeared first on Small Biz Association.

You know what I believe in, right? Simply put, your business does not stand in your way, however, you might! And, while that may sound harsh, it is actually a super news; yes, it is empowering to know that you

The post Tune Your ABCs To Achieve Business Symphony! (Part 1) appeared first on Small Biz Association.

 (And How To Apply These Irresistible Selling Points to Your Own Product or Service!)

I visited Los Angeles recently and was blown away by the rental car company marketing tricks.  It was a long flight and I was not exactly “bright

The post 5 Marketing Tricks I Picked Up from the Rental Car Company appeared first on Small Biz Association.

There’s a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories. So let’s set the record straight once and for all. Let’s get all the

The post The Truth About Video Marketing: Let’s Get Real and Bust Some Video Myths appeared first on Small Biz Association.

I love IKEA.  No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together.  But the store is way cool.  I wish there was one closer to where I live, but getting

The post What IKEA Can Teach Us about Online Branding appeared first on Small Biz Association.

How to Get Started with Online Video

Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must

The post 5 Quick Tips for Effective Online Video Marketing appeared first on Small Biz Association.

If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.

But now that you’ve produced your first video, what’s next? How do you not only maximize

The post I Made My Video… Now What? appeared first on Small Biz Association.

Each month entrepreneur Evan Carmichael creates “Top 50” Lists of movers and shakers to watch in various industries…

In December 2011 the website listed the “Top 50 Branding Experts to Follow on Twitter,” and I’m really excited to

The post Stand By Your Brand appeared first on Small Biz Association.

Cryptic, isn’t it? Let me explain…

Have you ever wondered why despise you wanting money, you are not getting it?

There is a very simple explanation:

In life and in business, we don’t get what we want, we get

The post Unless You Do “That”, It Is Harder To Get “It”! appeared first on Small Biz Association.

Did you know that movie The Wizard of Oz taught us almost everything we need to know about sales?  Does that statement have you scratching your head?  Let me explain.

There were 5 major questions answered in that movie:

Question

The post What The Wizard of Oz Can Teach You About Sales appeared first on Small Biz Association.