(And How To Apply These Irresistible Selling Points to Your Own Product or Service!)
I visited Los Angeles recently and was blown away by the rental car company marketing tricks. It was a long flight and I was not exactly “bright [Read more...]
The Truth About Video Marketing: Let’s Get Real and Bust Some Video Myths
January 9, 2013 By Leave a Comment
There’s a lot of hype these days surrounding Online Video Marketing. In fact, web video may have more myths and misconceptions than most Hollywood tabloid stories. So let’s set the record straight once and for all. Let’s get all the [Read more...]
What IKEA Can Teach Us about Online Branding
December 26, 2012 By Leave a Comment
I love IKEA. No, I’m not a big fan of the Swedish meatballs, and I don’t particularly care for putting furniture together. But the store is way cool. I wish there was one closer to where I live, but getting [Read more...]
5 Quick Tips for Effective Online Video Marketing
December 6, 2012 By Leave a Comment
How to Get Started with Online Video
Small business is flocking to online video as a powerful marketing tool. Online video viewing is skyrocketing with uber-video juggernaut YouTube leading the way. Video marketing is here to stay, so entrepreneurs must [Read more...]
I Made My Video… Now What?
November 29, 2012 By Leave a Comment
If you’ve taken the big leap and joined the ranks of the online video marketers, congratulations! That first video is always the most difficult.
But now that you’ve produced your first video, what’s next? How do you not only maximize [Read more...]
Stand By Your Brand
November 15, 2012 By Leave a Comment
Each month entrepreneur Evan Carmichael creates “Top 50” Lists of movers and shakers to watch in various industries…
In December 2011 the website listed the “Top 50 Branding Experts to Follow on Twitter,” and I’m really excited to [Read more...]
Can Your “Video Persona” Impact Your Success?
October 25, 2012 By Leave a Comment
How to make the “right” video for your personality…
Video Marketing is here to stay, and the sooner you embrace it, the more successful your business will be. Yet some entrepreneurs and business owners continue to resist the idea of [Read more...]
Forget TMI… We’re in TIO! (Total Information Overload)
September 19, 2012 By Leave a Comment
It’s painfully obvious that those of us doing business online are way past the point of “too much information.” We’re now in a state of Total Information Overload. I opened and read about 95 emails today – just in [Read more...]
How To Get More Video Views
September 6, 2012 By Leave a Comment
As a video marketing strategist, the biggest question I get these days is not “How to get started?” but “How to get more video views?” Obviously, getting people to view your video is important, but we seem to be getting [Read more...]
