My grandparents were from the “old country,” and I can still remember the incredible aroma’s that came from my grandmother’s kitchen when she was cooking the big Sunday dinner for us. As a kid, I’d ask her if I could “test” the spaghetti, which consisted of throwing the pasta at the wall to see if it would stick. (After all, what kid doesn’t enjoy throwing food?) If the spaghetti stuck to the wall, that meant it was done and it was time for the big Italian Sunday dinner.
Throwing spaghetti at the wall may have worked in my grandmother’s Italian kitchen, but I don’t recommend it as a marketing tactic. Many of us, myself included, throw crap against the wall hoping it will stick…
In the online marketing world, just replace pasta with article marketing, social media, email marketing, blogging – whatever you may be doing in your marketing that you’re just blinding throwing out there to hope something sticks, or resonates with your customers. Usually, it just doesn’t stick.
Don’t get me wrong – any of these marketing tactics can work, but not without some sort of strategy in place first! Spaghetti Marketing doesn’t work. What does work is a well-thought-out, integrated marketing PLAN.
It’s the same with video marketing. I see it all the time. Entrepreneurs “throw” their videos up on YouTube with no real strategy behind them, then they wonder why their videos get dismal views. I call this the “post and pray” syndrome, and it leads to frustration and disappointment.
Video – like any smart marketing tactic – must begin with a strategy. What are your goals for the video; where should you post your video; how can you make it more “shareable?” Will your video’s message hit home and motivate your target audience to action? Is the script and the call to action right?
It’s not enough to create video any more; you have to create the right video for the right objectives. Simply put, you need a video marketing strategy!
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